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Shop our debut collection now!

About Us

Founded by Isabella Castronovo in 2023, Bluu has a strong commitment to its values, vision and mission.

Our Values

Sustainability

Setting trends ahead of their time, Bluu launches slower fashion collections that come together to tell the brand's story and vision in its entirety.

Mission

Bluu’s mission is to create high quality garments that make you stand out from the crowd. With Bluu, you can be your best self and feel confident in whatever you wear.

Commitment

Bluu has a strong commitment to wearability, quality, and attention to detail, and as the company grows we plan to further this focus.